"Imagination without knowledge may create beautiful things, knowledge without imagination can create only perfect ones." A. Einstein
Igor Stawiarski (b. April 18, 1984) Creative graphic designer, experienced both in web and print design. Advertising professional, web worker, freelancer. Get more info on ASPEKTRUM.COM.
Particularly interested in web design usability subjects. Other fields of atention: corporate ID & branding, marketing communication, social media trends, information architecture. Addicted to constant skills development.
Internet and new technologies enthusiast. Fan of Google, rally, RPG, futurism, Sci-fi and fantasy.
While finishing some other projects i started work on new logo design for PANCERPOL. The company manufactures feeders for central heating furnaces. Problem to solve is to make creation that targets both B2B and B2C connections of my customer. As soon as corporate ID is done I'm starting PANCERPOL website redesign. Meanwhile you can see CKM website - done, and waiting for fresh content from owners.
Before you design a logo or hire somebody to do it for you you should remember five important things. This is quick list of key basics:
1. What is logo?
From Wikipedia: A logo (Greek λογότυπος = logotypos) is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
So logo is not just icon, text or sign. Logo should be your company and should be made of your company. What does it mean? Simply - it have to be meaningful - be not only part of your corporate ID but also part of your philosophy.
2. How much will it cost?
I don't mean how much you'll have to pay for designing it but how much you'll pay for different ways of reproducing it. This point pretty much refers to print services. Fancy colours looks nice but full colour print is more expensive then one colour. Same rule relates to other ways of presenting your logo - film on your car or fleet of cars, mugs, t-shirts and others (if you need screen printing or tampo printing it's quite often you pay extra for each colour you need use). Think and calculate your savings.
3. Simple or detailed?
Once again think about different ways of displaying your logo. What size will be primarily used? How much time your potential customer will have to remember or recall your logo? Detailed symbol may be unreadable or hard to remember. If you are targeting mass customer, forget it. Especially outdoor advertising needs nice, simple, understandable logo. But if you are representing creative services, art or targeting narrow group, and sophisticated symbol emphasizes what you are doing - go on. BTL and guerilla advertising gives you chance to make people think as receiver probably will have more time for it.
4. What it will look like?
OK you have logo - it's full colour and has nice shadows, tonal fill, transparencies, reflections etc. Now imagine, that you can print it using just one solid colour. Will it be recognizable? Will it still have power and meaning? Consider this as sometimes you will have no choice. That's why strong monochrome and contra version of logo is desired.
5. How much more you can do with it?
Logo (icon) or logotype (text)? Which will work better for you? Combine this two elements or not? You have to decide. Try to predict in what creative ways you can use them. Coca-Cola uses full name, Wordpress often just "W" icon - stationary, desktop wallpapers, avatars, cars, office design, POS and other elements of visual branding requires your attention before you decide about final version of your logo. Finally - many brands use their icon as their mascot - Michelin, Firefox etc. Others create separate characters to add some personal feel to their company.
6. Good desing will be good design. It's timeless, it's elegant and no matter how much it costs it's cheap.
Have a nice meal:
Ultimate one color logos inspiration
Comments [0]
Comments [0]